Harnessing the indelible power of storytelling to manifest the greater good for leaders and their businesses.


Earned the trust of prominent business owners, executives, and their leadership teams to tell their stories.

Published author of two business books within the past two years - the first, a Business Book Awards finalist in 2023.

Leveraged experience as a senior leader in journalism and a content executive to build a thriving communications and consultancy firm.
“Working in an extremely competitive industry sector, learning about the immense power of storytelling is an invaluable resource to recruit and retain tradespeople. In his Storytelling for Business workshops, Rob Wozny worked closely with our team to share how we can harness our stories to attract people into careers in trades and strengthen our relationships with important stakeholders.”
Carol Paul, Executive Director
Manitoba Construction Sector Council

The immense power of storytelling never ceases to fascinate Rob Wozny – an established business communicator and storyteller with over 25 years of professional storytelling experience. Harnessing that indelible storytelling power to manifest the greater good for people in all aspects of their lives is why Rob has devoted his life’s work to business storytelling, including publishing business storytelling books within the past two years.
Background in business storytelling
Rob has served in some of the most senior communications, content, and editorial roles, ranging from vice president (communications & content) for a major league sports and entertainment company (True North Sports and Entertainment, Winnipeg Jets, Canada Life Centre) to senior lead news anchor / supervising producer in leading Canadian newsrooms (CTV News, Global News). Currently, Rob is also a co-owner of a boutique publicity and content marketing firm, Sound Strategy Communications, which has served a diverse range of clients since 2006. Well-positioned to deliver insightful and credible business storytelling training, Rob has earned the trust of prominent leaders and business owners who regularly seek his counsel and strategic vision.
Storytelling Strategies For Your Teams
Communication Skills For Leaders
Strategic Communications Plans That Actually Move The Needle and Drive Business Objectives
Media (Mainstream and Non-Mainstream) In The Age Of AI and Fake News
Media Strategies To Amplyify Your Communications and Content
@robwozny “Is there anything else you’d like to add?” The power of this closing question can resonate anytime you are interviewing someone for an article, podcast, book or other media. It can yield some great, unexpected responses and interesting stories. As a professional business storyteller, author, content strategist and former journalist, I’ve capped off thousands of interviews with that simple question. Try it the next time you are interviewing someone! #mediatraining #interview #storytellingforbusiness ♬ original sound - Rob Wozny
@robwozny Your best storytellers aren’t always your leaders. Customers whose lives are better because of your work. Employees who live and breathe your expertise. Volunteers who give their time because they believe in your mission. Authenticity can’t be scripted — and audiences know the difference. Check out my #Robservations video to learn why. Helpful? Get more in my newsletter: 👉https://23200832.hs-sites.com/robservations-sign-up #BusinessStorytelling #MediaRelations #LeadershipCommunications #BrandTrust ♬ original sound - Rob Wozny
Rob also offers training in two streams: Storytelling for Business and Active Media Relations.
Coming soon! Active Media Relations Training Online.
For more information about Rob or to book her now for your event or conference, please Contact Us.